INSIGHTS

This insight provides an overview of the 'Design Input Process' employed by D Squared during medical device development projects. This process is founded on the quality management and usability engineering principles defined in: ISO 13485 – Medical Devices: Quality Management Systems – Requirements for Regulatory Purposes IEC 62366 – Medical Devices: Application of Usability Engineering to Medical Devices

What actually makes something “good design”? Not aesthetics alone. Not novelty. Walking through the exhibit of Compasso d’Oro winners, a pattern starts to emerge. Somewhere between removing friction, shaping behaviour, and anticipating need, these objects do something most design doesn’t: they work without explanation. This is that pattern, told visually.

Ever noticed how certain detergent bottles feel “premium” before you even pick them up? Or how others seem practical, no-nonsense, and budget-friendly? These impressions aren’t coincidence, they’re designed. This article breaks down that hidden system, decoding how design quietly guides our decisions in one of the most competitive spaces in retail.