INSIGHTS

Do you really think people read detergent bottles in the aisle? They glance, compare, and form a sense of what the product is long before they notice any claims. Across various brands and price points, there’s a noticeable shift in visual language, from clean simplicity toward more detailed, expressive geometric forms and layered graphics. Bottle design across different sectors also follows distinct visual languages, with geometries ranging from robust silhouettes and rugged