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INSIGHTS
A CENTURY OF DESIGN & ENGINEERING EXCELLENCE
Some highlights from my recent visit to the Museo Alfa Romeo, which is located in what remains of the Arese factory outside Milan and served as Alfa Romeo's principal manufacturing and engineering facility for over four decades. The museum houses models dating back to the company's origins in 1910 and includes not only road, concept, and race cars but aircraft and boat engines too.
Daniel Isler
Jul 304 min read
DEVELOPMENT DESIGN INPUT PROCESS
This insight provides an overview of the 'Design Input Process' employed by D Squared during medical device development projects. This process is founded on the quality management and usability engineering principles defined in:
ISO 13485 – Medical Devices: Quality Management Systems – Requirements for Regulatory Purposes
IEC 62366 – Medical Devices: Application of Usability Engineering to Medical Devices
D Squared
Jul 143 min read
WHAT MAKES AWARD WINNING DESIGN
The Compasso d’Oro, established in 1954, is the oldest and most prestigious award in Italian design. Created by the prestigious Italian department store chain, La Rinascente, and inspired by two of the most influential figures in 20th-century Italian design and architecture, Gio Ponti and Alberto Rosselli, it recognises outstanding industrial products that combine function and aesthetics, celebrating both the designer and the manufacturer.
Daniel Isler
Jun 243 min read
DECODING THE DETERGENT AISLE
In this case study we attempt to understand that first layer of judgment, how the design language used in packaging quietly signals price point and performance, while simultaneously establishing a consumer's trust. We looked at how brands approach this challenge across different price points and sectors, what changes, what stays consistent, and what those small shifts in geometry or graphics actually communicate.
Anoushka Phillips
Jun 22 min read
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